Filters
Select data filters using drop-downs below. Filter selections are reflected in the Quadrant Map, Average Scores chart, and data table.
Idea Filters
Subgroup Filters
Average Scores
& Difference from Benchmark
indicates difference from Benchmark (|)
Purchase Interest Composite Score
37%
0%
Opportunity Score
38%
0%
Exciting
41%
0%
Essential
34%
0%
Clear
65%
0%
New & Different
53%
0%
Adds Value
40%
0%
Believable
58%
0%
Idea NameHover over idea names below to see full tested idea
KPI Base Size
Purchase Interest Composite Score
Opportunity Score
Exciting
Essential
Clear
New & Different
Adds Value
Believable
An Oven With Slide Away / Hideaway Door
476
An Oven With AI Cook
476
An Oven With Adjustable Finishing Rack
474
An Oven With Flash Finish Mode
475
An Oven With Sensorial, Purposeful Lighting
474
A Cooktop/Stovetop With Sensorial, Purposeful Lighting
476
An Oven With Slide In Baking Sheet Rack
476
Vortex Fast Air Fry Oven
477
A Triple Mix & Match Oven: Microwave, Oven, And Warming Drawer
475
A Triple Mix & Match Oven: Microwave And Double Oven
475
An Oven With Doneness Detection & Humidity Sensor
476
An Oven With Advanced Steam Clean
476
Total Oven: Oven + Griddle + Pizza Oven All In One
475
An Oven With Air & Steam Reheating
473
A Microwave With Air & Steam Reheating
474
An Oven With A Multifunctional Cooking Drawer
477
Dual Cooking Oven
474
A Cooktop/Stovetop With Right Fit Burners
476
Precision on Gas Cooktop/Stovetop
475
A Cooktop/Stovetop With 6 Burners
476
A Scratch Resistant Cooktop/Stovetop
475
A Cooktop/Stovetop With 3 Level Convertible Grate
478
A Cooktop/Stovetop With Auto Stirrer
476
A Cooktop/Stovetop With Dedicated Prep Zone
477
An Oven That Cools To Cook
476
An Oven With AI Cooking & Meal Coordination
475
A Microwave That’s Installed Flush With Your Cabinets
476
A Microwave With A Flat Base
475
A Microwave With UV Sterilization
476
A Microwave With A “Super Defrost” Cavity
475
An Over The Range Microwave That Effectively Removes Odors
474
A Microwave With Steam-Infusion Cooking
475
A Microwave With A Container For Steam Cooking
472
A Cooktop/Stovetop With A Burner Shut Off Switch Child Lock
476
A Cooktop/Stovetop with an Integrated Food Scale
475
A Cooktop/Stovetop With Full Griddle Surface
475
Dishwasher With Dynamic Controls: The Perfect Cycles For You
783
Dishwasher With Mixed Load Wash Drawers
782
Dishwasher With Top Rack Rapid Wash
783
Dishwasher With No Drop Zone
784
Dishwasher With Dirty and Clean Indicator
782
Auto-Start Always Ready Dishwasher
783
Dishwasher With Drink Wash Station
783
Dishwasher With Silverware Hanger
783
Dishwasher With a Specialized Container & Lid Zone
782
Dishwasher Odor Eliminator
781
Pre Soaking in the Dishwasher
783
Wave To Open Dishwasher Door
782
Dishwasher With Waist Height Adjustment
782
Dishwasher With Full Rack Modularity
782
Dishwasher With Knock to Open Door Handle
783
Dishwasher With Seamless Sensor
781
Dishwasher with Auto-Clean
781
Kitchen Garbage Disposal with CleanBoost
782
Washer With 45 Degree Tilt Out
654
Laundry Stain Wand & Pretreat Zone
654
Laundry Precision Steamer & Finish Zone
656
Laundry Scrub Vacuum & Sports Zone
655
Laundry Nomad Folding Tray
654
Dryer Bulk Lint Compartment
655
Washer/Dryer SureConnect Set-Up System
655
Intelligence Basket Laundry Management
656
Laundry Multi-Chemistry Bulk Vault
655
Dual Drum Washer
655
Washer & Dryer Color Customization
655
Panel Ready Washer & Dryer
655
Laundry Dry Closet
653
Laundry Refresh Closet
655
Modular Laundry Closet Washer and Dryer
655
Laundry King Washing Machine
655
Laundry Command Center On Your Washer
655
Washer & Dryer SpectrumSync Expressive Lighting
655
Washing Machine with Microfiber Filter
654
Washing Machine with Care Compartment
655
Washer with Dual-Engine Airflow System
655
Washing Machine with Auto-Clean
655
Refrigerator "Always-Ready" Rapid Thaw Zone For Stress-Free Meal Prep
655
Refrigerator Turbo Deep Freeze With Nutrient Lock
655
Refrigerator Airtight Creative Zone With Pure Flavor Preservation & Odor Isolation
654
Refrigerator Modular Meat Station: Master Your Meat Prep
655
Refrigerator Precision Baker’s Zone: Perfect For Your Pastries
654
Refrigerator Care Vault: Secure Your Essentials
654
Refrigerator Portable Bins: Streamline Your Storage
655
Refrigerator Full-View Slide Shelf: Eliminate Reaching and Digging
654
Refrigerator VerticalFlex: The Adaptive Flip-Shelf System
654
Refrigerator LoadLift: The Dynamic Shelving System
654
Refrigerator SecureLock: The Private Compartment
656
Refrigerator ClearOrder: The Customizable Labeling System
654
Refrigerator WeekReady: The Daily Meal Organizer
654
Refrigerator CanKeep: The Can Beverage Hub
655
Refrigerator Modular Tray Stacks for Ultimate Control
656
Refrigerator Precision Autofill Pitcher: Refreshment Simplified
654
Refrigerator Adaptive Beverage Dock: Refreshment Simplified
655
Refrigerator ClearChoice: The Integrated Beverage Station
655
Refrigerator Dual-Stream Water System: Sparkling or Still: Your Water, Your Way
654
Refrigerator PrecisionPour: Temperature Control Your Way
654
Refrigerator With Integrated Coffee Center: Your Morning Simplified
654
Refrigerator with AquaClean
655
Statistical significance (all metrics):Significantly greater than BenchmarkNot significantly greater/less than BenchmarkSignificantly less than Benchmark
