Filters
Select data filters using drop-downs below. Filter selections are reflected in the Quadrant Map, Average Scores chart, and data table.
Idea Filters
Subgroup Filters
Average Scores
& Difference from Benchmark
indicates difference from Benchmark (|)
Purchase Interest Composite Score
37%
0%
Opportunity Score
38%
0%
Exciting
41%
0%
Essential
34%
0%
Clear
65%
0%
New & Different
53%
0%
Adds Value
40%
0%
Believable
58%
0%
Idea NameHover over idea names below to see full tested idea
KPI Base Size
Purchase Interest Composite Score
Opportunity Score
Exciting
Essential
Clear
New & Different
Adds Value
Believable
An Oven With Slide Away / Hideaway Door

476
An Oven With AI Cook

476
An Oven With Adjustable Finishing Rack

474
An Oven With Flash Finish Mode

475
An Oven With Sensorial, Purposeful Lighting

474
A Cooktop/Stovetop With Sensorial, Purposeful Lighting

476
An Oven With Slide In Baking Sheet Rack

476
Vortex Fast Air Fry Oven

477
A Triple Mix & Match Oven: Microwave, Oven, And Warming Drawer

475
A Triple Mix & Match Oven: Microwave And Double Oven

475
An Oven With Doneness Detection & Humidity Sensor

476
An Oven With Advanced Steam Clean

476
Total Oven: Oven + Griddle + Pizza Oven All In One

475
An Oven With Air & Steam Reheating

473
A Microwave With Air & Steam Reheating

474
An Oven With A Multifunctional Cooking Drawer

477
Dual Cooking Oven

474
A Cooktop/Stovetop With Right Fit Burners

476
Precision on Gas Cooktop/Stovetop

475
A Cooktop/Stovetop With 6 Burners

476
A Scratch Resistant Cooktop/Stovetop

475
A Cooktop/Stovetop With 3 Level Convertible Grate

478
A Cooktop/Stovetop With Auto Stirrer

476
A Cooktop/Stovetop With Dedicated Prep Zone

477
An Oven That Cools To Cook

476
An Oven With AI Cooking & Meal Coordination

475
A Microwave That’s Installed Flush With Your Cabinets

476
A Microwave With A Flat Base

475
A Microwave With UV Sterilization

476
A Microwave With A “Super Defrost” Cavity

475
An Over The Range Microwave That Effectively Removes Odors

474
A Microwave With Steam-Infusion Cooking

475
A Microwave With A Container For Steam Cooking

472
A Cooktop/Stovetop With A Burner Shut Off Switch Child Lock

476
A Cooktop/Stovetop with an Integrated Food Scale

475
A Cooktop/Stovetop With Full Griddle Surface

475
Dishwasher With Dynamic Controls: The Perfect Cycles For You

783
Dishwasher With Mixed Load Wash Drawers

782
Dishwasher With Top Rack Rapid Wash

783
Dishwasher With No Drop Zone

784
Dishwasher With Dirty and Clean Indicator

782
Auto-Start Always Ready Dishwasher

783
Dishwasher With Drink Wash Station

783
Dishwasher With Silverware Hanger

783
Dishwasher With a Specialized Container & Lid Zone

782
Dishwasher Odor Eliminator

781
Pre Soaking in the Dishwasher

783
Wave To Open Dishwasher Door

782
Dishwasher With Waist Height Adjustment

782
Dishwasher With Full Rack Modularity

782
Dishwasher With Knock to Open Door Handle

783
Dishwasher With Seamless Sensor

781
Dishwasher with Auto-Clean

781
Kitchen Garbage Disposal with CleanBoost

782
Washer With 45 Degree Tilt Out

654
Laundry Stain Wand & Pretreat Zone

654
Laundry Precision Steamer & Finish Zone

656
Laundry Scrub Vacuum & Sports Zone

655
Laundry Nomad Folding Tray

654
Dryer Bulk Lint Compartment

655
Washer/Dryer SureConnect Set-Up System

655
Intelligence Basket Laundry Management

656
Laundry Multi-Chemistry Bulk Vault

655
Dual Drum Washer

655
Washer & Dryer Color Customization

655
Panel Ready Washer & Dryer

655
Laundry Dry Closet

653
Laundry Refresh Closet

655
Modular Laundry Closet Washer and Dryer

655
Laundry King Washing Machine

655
Laundry Command Center On Your Washer

655
Washer & Dryer SpectrumSync Expressive Lighting

655
Washing Machine with Microfiber Filter

654
Washing Machine with Care Compartment

655
Washer with Dual-Engine Airflow System

655
Washing Machine with Auto-Clean

655
Refrigerator "Always-Ready" Rapid Thaw Zone For Stress-Free Meal Prep

655
Refrigerator Turbo Deep Freeze With Nutrient Lock

655
Refrigerator Airtight Creative Zone With Pure Flavor Preservation & Odor Isolation

654
Refrigerator Modular Meat Station: Master Your Meat Prep

655
Refrigerator Precision Baker’s Zone: Perfect For Your Pastries

654
Refrigerator Care Vault: Secure Your Essentials

654
Refrigerator Portable Bins: Streamline Your Storage

655
Refrigerator Full-View Slide Shelf: Eliminate Reaching and Digging

654
Refrigerator VerticalFlex: The Adaptive Flip-Shelf System

654
Refrigerator LoadLift: The Dynamic Shelving System

654
Refrigerator SecureLock: The Private Compartment

656
Refrigerator ClearOrder: The Customizable Labeling System

654
Refrigerator WeekReady: The Daily Meal Organizer

654
Refrigerator CanKeep: The Can Beverage Hub

655
Refrigerator Modular Tray Stacks for Ultimate Control

656
Refrigerator Precision Autofill Pitcher: Refreshment Simplified

654
Refrigerator Adaptive Beverage Dock: Refreshment Simplified

655
Refrigerator ClearChoice: The Integrated Beverage Station

655
Refrigerator Dual-Stream Water System: Sparkling or Still: Your Water, Your Way

654
Refrigerator PrecisionPour: Temperature Control Your Way

654
Refrigerator With Integrated Coffee Center: Your Morning Simplified

654
Refrigerator with AquaClean

655
Statistical significance (all metrics):Significantly greater than BenchmarkNot significantly greater/less than BenchmarkSignificantly less than Benchmark

